Facebook and Business
There’s an interesting phenomenon taking place in the world of online search. Sure, Google is still the powerhouse, and plenty of folks utilize Yahoo! and Bing, but we’re seeing a growing number of users bypassing search engines entirely when looking up people or companies online.
Instead, they go to the social networking site that has taken over the internet and altered the way we approach online marketing. With more than 800 million users worldwide, Facebook cannot be ignored.
Many companies have been reluctant to engage with this platform, either because they don’t understand it or they simply don’t like it. But if people are trying to find your company, they will search for it on Facebook. And if you don’t have a presence there, or if it’s underwhelming, this will impact perceptions about your brand.
While it’s natural to associate Facebook with college, kids and gossip, the fastest-growing user demographic consists of people aged 25 and up. The site is increasingly gaining traction as a business tool, as it offers a number of different strategies that can enhance your marketing efforts. You can connect with customers and other companies, advertise to new audiences, embed videos, hold contests and more. Plus, a well designed and interactive Facebook landing page will ensure that you’re projecting the right image.