Stay Engaged in the Social Space
Most companies recognize the importance of having a social media presence. However, being present on social networks isn’t enough. Setting up accounts on Facebook, Twitter and other platforms is a good first step, but in order to maximize the effectiveness of these channels, it’s important to remain steadily involved and active.
To some, this is a daunting proposition. Resources for small businesses are stretched thin, and spending hours every week monitoring and participating in social media can seem overwhelming. But there are ways to boost your presence in the social space without making huge commitments.
The marketing software company HubSpot recently released a digital document with tips on How to Monitor Your Social Media Presence in 10 Minutes a Day. It’s a worthwhile read, packed with good info for business owners.
One suggestion HubSpot makes is to utilize RSS feeds, which are handy tools for following specific blogs and accounts. They also call out some key things to keep an eye on when monitoring your social channels.
In addition, we recommend utilizing social media dashboard tools that make it easier to track everything in one place. The Next Web offers a good listing of such apps here.
The world of social media is expansive and multifaceted, but staying engaged doesn’t need to be a burden. Implement a sound strategy and stick to it.