Search Engine Optimization
Optimize your website to increase the volume and quality of traffic from natural results
What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a web marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
In addition, local search can help target regional business. For instance, a company based in the Twin Cities might strategically tailor its website’s content specifically to draw visitors from Minneapolis and St. Paul.
Why is SEO important?
Although paying for Pay-Per-Click listings initially seems the obvious answer, organic search listings are still very important to both searchers and web site advertisers. Knowledgeable searchers, who understand the difference between paid and organic results, are more likely to hold the natural results in a higher regard, much like a person reading a newspaper or magazine would be more positively influenced by an article about a particular product or service than by a paid advertisement from the company that sells it. In addition, organic results even the playing field. Companies or individuals with smaller marketing budgets can compete with larger organizations as the natural results are based on relevancy to the search term rather than the amount you are willing or able to pay for each click through to your web site.
What we provide for the client:
- SEO checklist report
- Keyword Research (based on industry and competitive analysis)
- Website optimization (in response to SEO checklist)
- Link building strategy
- Directory submission
- Monthly or quarterly SEO reporting