Social Media Marketing

Join and participate in the online discussion surrounding your industry.

What is Social Media?
Social media refers to content generated by social networking. The publishing mode for social media is many-to-many publishing. What this means is that a group of people publish a work or works that are distributed to another group, or several groups, of people. Literally defined, social media are the technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and multimedia. These technologies and practices can be translated into all different kinds of social media websites.

So now that we know what social media/networks consist of, what is social media optimization? It’s about using social media to spread the news about your site. Instead of tweaking the elements of your website, when you’re practicing social media optimization you’re participating in social networks and tweaking the content that you share within those communities. So when implementing social media optimization, you’re doing something different — creating relationships, generating content, sharing resources with others and tagging the web. Social media optimization is first about joining communities and creating relationships. And it’s only by going through the process of becoming part of the community that your brand will begin to be recognized by other community members.

Why is Social Media Marketing (optimization) important?
There are several reasons to invest time and energy into your social media marketing campaigns. Here are just a few of them: people love the idea of being part of an online community; if done correctly, SMM can place your company as an authority/expert within your industry; it has viral tendencies, with more and more people going to the web to communicate, express themselves, and search for products/services. As the average person becomes more web-savvy, it’s important to provide them with the necessary tools to “talk” about your brand/company. Additionally, social networks are a good way to reach out to local businesses and customers. For instance, a Minneapolis company might target and connect with users from around the Twin Cities, increasing relevance.

What we provide for the client:

• Overall social media strategy
• Company/industry wiki creation and/or implementation
• Group/forum creation and/or participation strategy
• Social networking optimization
• Video sharing
• News aggregation/social bookmarking strategy
• Buzz monitoring
• Live chat (onsite) implementation
• Monthly or quarterly SMM reporting