Email marketing might seem like a fairly straightforward concept, but there are a number of intricacies and tricks that can help maximize the success of your campaigns. One example is A/B split testing, an increasingly popular method that we feel should be a standard for companies looking to reach customers. There are many variables that […]
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Direct marketing has a lot of negative connotations. While there are many different forms, people generally associate the term with junk mail, telemarketers and spam in their email box. Because of this, consumers are wary of marketing communications they receive from companies, making it more difficult to break through the clutter. Building a database of […]
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We’ve just finished our email marketing guide “Understanding Email Deliverability: A Guide To Best Practices In Email Marketing”. The PDF touches on list management, content creation, tracking/conversions, CAN-SPAM compliance, and how our email marketing tool, RocketMail, can help you create effective email marketing campaigns! Download the PDF here: Understanding Email Deliverability Enjoy and feel free […]
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