Most companies recognize the importance of having a social media presence. However, being present on social networks isn’t enough. Setting up accounts on Facebook, Twitter and other platforms is a good first step, but in order to maximize the effectiveness of these channels, it’s important to remain steadily involved and active. To some, this is […]
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Earlier this week we wrote about the value of Facebook as a tool for business. To be sure, it’s important to establish a presence on the notorious social networking behemoth. Yet, when it comes to engaging with customers, clients and other businesses through social media, there’s a good argument to be made that Twitter is […]
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There’s an interesting phenomenon taking place in the world of online search. Sure, Google is still the powerhouse, and plenty of folks utilize Yahoo! and Bing, but we’re seeing a growing number of users bypassing search engines entirely when looking up people or companies online. Instead, they go to the social networking site that has […]
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