Email Marketing
Communicate with your audience through opt-in email campaigns and newsletters.
What is email marketing?
Email marketing allows you to communicate directly with an audience through strategically targeted online campaigns. Serving as an avenue for engagement with past customers and acquisition of new customers as well, email campaigns keep your company in the minds of consumers while also expanding your reach. In addition to sending out dedicated campaigns to mailing lists, adding advertisements to emails sent by other companies to their customers also falls under this umbrella.
What is Permission Based Marketing?
In a permission based email campaign, marketers will ask before they send advertisements to prospective customers. This approach is often utilized by internet marketers, email marketers and telephone marketers, and it’s one that we strongly recommend. It requires that people first “opt-in,” rather than allowing people to “opt-out” only after the advertisements have been sent.
Marketers feel that this is a more efficient use of resources because advertisements are not sent to people that are not interested in the product. This is one technique used by companies that feel marketing should be done on a personal, one-to-one basis rather than using broad aggregated concepts like market segment or target market.
What we provide for the client:
- RocketMail: Email Marketing Tool
- HTML email design & development
- Opt-in (permission based) email campaign strategy
- Email capture tool implementation
- Third-party email management setup and training
- Monthly or Quarterly email/newsletter reporting
Meet RocketMail, our email marketing tool!
