Track website statistics, visitor behavior & manage ad campaigns.
What is web analytics?
Web analytics is the study of online behavior in order to improve it. There are two categories: off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that are happening on the internet as a whole.
On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign’s audience response. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
What we provide for the client:
- Google Analytics setup
- Google Analytics Dashboard configuration/customization
- AdWords integration
- Visual analytics setup (CrazyEgg)
- Monthly or quarterly analytics reporting
- E-commerce conversion tracking