Make Your AdWords Dollars Count
One of the beauties of Google AdWords is its simplicity. The concepts behind its functionality aren’t terribly difficult to understand and setting up an account doesn’t take too long.
However, don’t be fooled into thinking that successfully utilizing the service is simply a matter of plugging in a few keywords and letting it run. An effective AdWords campaign should be continually managed and updated by someone with the know-how to identify high-performing keywords, analyze results and get the most out of your money.
Too many AdWords campaigns are set up aimlessly and fail to take advantage of some of the advanced features that help you achieve the best pay-per-click performance possible. Google surely doesn’t mind – they’re making their money whether those clicks are helping your business or not – but it’s a major missed opportunity for companies looking to take their online advertising to the next level.
Are you targeting customers based on location? Are you optimizing your campaign for mobile devices? Are you using remarketing, a technique that involves targeting users that have visited your site in the past? Are you taking advantage of Google Analytics to track your goals and cut out keywords that aren’t performing?
There are many layers to AdWords and, when used together harmoniously, they can provide you with a comprehensive digital advertising platform that will give you a step up on the competition and make every dollar spent count.