Marketing on the internet is a tough nut to crack. The World Wide Web is an expansive universe filled with endless sites and users, making it a perpetual challenge to establish a strong presence and draw the kind of traffic you want. Google AdWords is arguably the best tool available for accomplishing these tasks. We’ve […]
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Landing pages are an excellent way to communicate your value proposition and convert web traffic into sales. In short, they are specially designed pages built around a particular product, offer or promotion. A landing page is where a person is sent after clicking on an advertisement or search engine result. Generally, the content should serve […]
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For small businesses, local customers are often the most important target in marketing initiatives. These are the folks that can benefit most from your accessibility, so the question is: are they finding you? According to The Kelsey Group, 70 percent of U.S. households use the internet when shopping locally for products and services. We all […]
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