Marketing on the internet is a tough nut to crack. The World Wide Web is an expansive universe filled with endless sites and users, making it a perpetual challenge to establish a strong presence and draw the kind of traffic you want.
Google AdWords is arguably the best tool available for accomplishing these tasks. We’ve helped numerous clients take advantage of its capabilities, with great results.
There are many advantages to going with AdWords. Here are a few:
Google is the most powerful and popular search engine on the planet. They know how search works and they know how to reach internet users. In AdWords, Google has built an advanced and comprehensive tool that is continually being revamped to help companies meet their business objectives in the digital space.
Unlike the traditional advertisement, which is blasted out for anyone who might happen to see it, AdWords are acutely targeted based on geography and keywords. You can ensure that your ads are only being seen regionally (if you wish) and by people who are actively searching for what you offer.
AdWords is an excellent option for small businesses with lower spending limits because you are able to set a defined budget and you pay only when someone clicks on your ad. This is results-based spending, so you can be comfortable in the knowledge that your funds are being put to good use.
Google is known for its top-of-the-line monitoring and tracking tools. Through Google Analytics and Conversion Tracking, you can keep tabs on which keywords are driving you toward your marketing goals and which ones aren’t getting results. Additionally, Google’s outstanding Keyword Tool will help you identify popular search terms that may be relevant to your brand.
At 10fold Solutions, we specialize in AdWords and would love to help set your company up with an account. The time to start maximizing your online marketing returns is now. Give us a shout.