Communicate with your audience with opt-in email campaigns & newsletters

What is email marketing?
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business; sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately; or adding advertisements in emails sent by other companies to their customers.

What is Permission Based Marketing?
Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.

Marketers feel that this is a more efficient use of their resources because advertisements are not sent to people that are not interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.

What we provide for the client:

• HTML email design & development
• Opt-in (permission based) email campaign strategy
• Email capture tool implementation
• 3rd party email management setup and training
• Monthly or Quarterly email/newsletter reporting