Forbes had a great piece today outlining seven common mistakes made by small businesses when it comes to web design. Ranging from over-the-top complexity to out-of-date content to ill-defined target markets and more, the article rings true on a number of levels and covers many of the lapses that we often advise against at 10fold. […]
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For small businesses, local customers are often the most important target in marketing initiatives. These are the folks that can benefit most from your accessibility, so the question is: are they finding you? According to The Kelsey Group, 70 percent of U.S. households use the internet when shopping locally for products and services. We all […]
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Earlier this week we wrote about the value of Facebook as a tool for business. To be sure, it’s important to establish a presence on the notorious social networking behemoth. Yet, when it comes to engaging with customers, clients and other businesses through social media, there’s a good argument to be made that Twitter is […]
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There’s an interesting phenomenon taking place in the world of online search. Sure, Google is still the powerhouse, and plenty of folks utilize Yahoo! and Bing, but we’re seeing a growing number of users bypassing search engines entirely when looking up people or companies online. Instead, they go to the social networking site that has […]
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In today’s digital world, your website is the main way you market yourself. When someone wants to learn more about your company, or is in need of the services you offer, they’re invariably going to come across your home page. If you’re not offering a site that is elegant in design and intuitive in functionality, […]
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At the end of 2011, there were a reported 5.9 billion mobile subscriptions worldwide. That’s a staggering number to wrap your head around — equivalent to almost 90 percent of the planet’s population. Not all those subscribers access broadband through their mobile devices, but the number of people who are doing so continues to grow, […]
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